2 Wild 2 Die

What is 2 Wild 2 Die?

The increase in capacity is also changing how Cubeia organises its development team. The company is experimenting with a rapid-response team focused on smaller customer requests and incidents, alongside another team working on larger projects and the longer-term roadmap.

The current teams have five and eight people, but Grenstad believes they could eventually become much smaller.

“In my dream, it would be two- or three-person teams,” he says.

What is 2 Wild 2 Die?

These are not capabilities that Splash Tech intends to begin developing now the acquisition has completed. Its products are already live with recognised operators including ComeOn, while a number of its free-to-play relationships are entering their fifth year.

Commercial confidentiality prevents Wilson from attaching individual numbers to those partnerships, but he is unequivocal about the jackpot engine’s record. “Every operator or brand that’s launched our jackpot engine has seen an immediate lift in GGR,” he says.

That impact, he argues, comes from preparation as much as product. Splash Tech works with partners to establish expectations and benchmark performance against relevant KPIs before launch. On the free-to-play side, the picture is similarly collaborative rather than automatic.

About 2 Wild 2 Die

Beynon says sports betting companies have suffered particularly badly because the market is questioning both future earnings and the size of the eventual opportunity. More iGaming-focused companies such as Rush Street Interactive and Super Group have generally performed better operationally, helped by stronger earnings growth and profitability.

The lesson is simple: gambling still attracts capital when the money is visible. It is less attractive when the payoff lies far in the distance.

The biggest new uncertainty in US sports betting is prediction markets. The American Gaming Association estimates that Americans will legally wager $29.5 billion in betting handle through US regulated commercial sportsbooks during the 2026 NFL season, broadly unchanged from the $29.4 billion handle recorded in 2025. These figures refer to the amount wagered, not sportsbook revenue.