Arcade

What is Arcade?

Eilers & Krejcik Gaming (EKG) estimates that bettors will plunk down $40.5 billion on the NFL this season through regulated channels. Traditional sportsbooks are projected to capture $31.7 billion of that total, compared to a handle analog of $8.4 billion for prediction markets—a 79% to 21% split in favor of legacy operators.

Handle analog is a metric used as a cleaner comparison between sportsbooks and prediction markets because the latter’s volume doesn’t compare evenly with sportsbook handle.

Based on its projections, EKG sees the overall sports wagering industry growing 8% year-over-year, outpacing the current baseline growth rate of 5% (a figure that strips out temporary boosts from the 2026 World Cup).

What is Arcade?

One of the proposals could be voted on next week by the city council and would directly affect the city’s clubs.

The meeting brought together 40 professionals from the clubs’ legal, communications and marketing departments, as well as executives from companies in the betting sector. Club officials are concerned about the financial impact of the measures, which could impact sponsorship contracts signed with betting companies.

One of the main concerns is Bill 560/2025, which is currently making its way through the council. The proposal prohibits advertising by betting companies at events in the city of São Paulo. This applies to events organised by public or private entities, whether for-profit or non-profit.

How to play Arcade

Though the winner elected to remain anonymous, they shared details on how the massive win came about.

I chose a Quick Pick and spent just $2 on a single line of Powerball numbers. I never could have imagined that a $2 purchase would lead to a $1.04 billion jackpot. This is truly a blessing, and I’m incredibly grateful for this unexpected and extraordinary opportunity,” the winner said.

“I initially didn’t believe I had won, so I called a family member to confirm it,” the winner said. “Even after claiming the prize, I’m still processing the news and experiencing the full range of emotions that come with winning a billion-dollar jackpot—from disbelief and shock to overwhelming elation.”