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While Sun International did not disclose SunBet’s current share of the South African online market, the company in March said it had plans to double its market share.

Alongside the online success, Sun International’s land-based casinos segment returned to growth for the first time in three years.

Revenue from land-based casinos edged up 1.5% to R3.42 billion, with Sun International’s share of the market rising 2.3% to 49%.

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Carolyn Lidgerwood, an ACMA member, stressed the importance of respecting self-exclusion decisions, stating “providers must respect that decision” and “must have robust systems in place”. 

These remarks align with a broader regulatory focus on harm-minimisation within online gambling, where adherence to self-exclusion protocols is under closer scrutiny.

“These were serious breaches by Dabble. Wagering providers must have robust systems in place to protect people who have chosen to self-exclude,” Lidgerwood added.

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A website might initially appear to be a normal local site, while behind it sits an iframe, JavaScript redirect or a chain of other pages leading to the actual gambling destination.

“You have to follow that chain,” Madsen says. In some cases, that chain can involve multiple layers. “A site might redirect ten times before reaching the actual destination.”

Madsen describes Trace2Trace as “a large search engine that continuously crawls websites”.