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The total cost of the ad has not been divulged by Polymarket, but it is fair to estimate that it fell in the millions given the high expenses of bringing aboard a prominent filmmaker such as Berg. Beyond director fees, Polymarket also had to budget for agency and concept fees, set construction and post-production costs that include visual effects, licensing and sound design. In late-August, Polymarket disclosed that it has sought a $21 billion valuation in a new funding round led by Donald Trump Jr’s venture firm, 1789 Capital.
Polymarket may defend any substantial investment in marketing given the overwhelming impact on customer acquisition that ensued. On Tuesday, Polymarket ranked first on the App Store in downloads for free finance apps, topping archrival Kalshi, Capital One Mobile and prominent payment providers PayPal and Venmo.
The company did not immediately respond to a request for comment from iGB.
About Moon Of Ra
Bringing you series of articles such as Poker on Screen and Poker in Print has been a massive source of pride for myself and the team and I even got the chance to discuss poker in the movies and on television on the recent episode of the award-winning podcast, The Chip Race.
As ever, I am indebted to too many people to mention, but Derek, Bill, Jasmine and every one of the Calvin Ayre team, as well as Calvin himself of course, have all shown a lot of faith in me to carry the torch and I hope I’ve done them all credit.
Finally, I really want to thank you, the reader who has kept coming back to find out what else I’m writing about each day, week, month and year. It is you to whom I write, constant reader, and if you’ve enjoyed what you’ve read, then feel free to follow me on Twitter, where a new destination will shortly be announced.
About Moon Of Ra
“During the hybrid period in Q1, Cubeia solved 259 issues. Once it moved to the AI-driven process, that figure rose to 421 – a 62% increase. Larger projects increased from 17 to 58. So the answer is yes: moving to AI-driven development has increased our output tremendously,” Grenstad says.
But the more important question now is what Cubeia does with that capacity. “Because we’re not spending as much time coding, we’re spending more time on the business: talking about value and understanding the domain,” he says.
Rather than simply building what is requested, teams are increasingly expected to understand why something is being built and what value it should create.
