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The 2026 World Cup was therefore the culmination of five years of development that had embedded AI throughout Kambi’s trading operations.
“In simple terms, what we have undertaken is a shift from machine-assisted human trading to human-assisted machine trading,” Lamb explains.
The shift means that rather than spending their time pricing and managing established markets, traders can now apply their expertise where human judgement has the greatest value, including developing and testing new products. AI removes many of the practical limits on what can be offered and priced, and manages the resulting scale and complexity. The result is greater efficiency for Kambi and a better service for its partners and their customers.
About Mafiosa Dead Or A Llama
From recruitment to regulation, cybersecurity, tribal gaming, affiliates, gambling law, C-suite leaders and everything else in between, the campaign has shown that where roles, companies and backgrounds differ, many of the women we have honoured share a united drive to improve diversity within the sector.
This year sees the return of the majority of our judging panel for either the first, second or third consecutive year! Their confidence in the campaign, and how it’s run is a real testament to Most Influential Women, and how highly it is regarded across the sector, particularly as these types of lists and rankings gain popularity across industry media.
As of today, submissions for the 2026 iGB’s Most Influential Women list are open! We are once again looking for nominations that highlight all facets of the sector, and the women who are championing change and acting as leading forces within their company, or the sector more broadly.
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“We fully support consumers having the tools and information they need to gamble responsibly, this week, like every week, is about ensuring our customers’ safety.”
The AiA has urged stakeholders of Africa’s gambling sector to collaborate, something the association said will prove increasingly important as the continent’s industry continues to develop.
The AiA has called for collaboration in the form of strengthening cooperation, sharing good practices and maintaining safer gambling at the forefront of policy agenda.
