Tricks And Treats

How to play Tricks And Treats

African iGaming Alliance (AiA) CEO Peter Kesitilwe hopes the inaugural Africa Safer Gambling Week is the start of a new era for collaboration across the continent’s licensed sector.

The AiA hosted the first Africa Safer Gambling Week this week, bringing together stakeholders such as regulators, operators and industry associations on a range of issues relating to safer gambling.

As Kesitilwe explains, a key theme of the week has been turning conversations on safer gambling into practical actions.

How to play Tricks And Treats

Casino operators looking for the next generation of players face an unusual problem. Their prospective customers have grown up in a digital world built around simplicity, speed and instant gratification, yet much of the betting and gaming experience still speaks a very different language.

Sports betting can confront the newcomer with unfamiliar odds, markets and terminology, while the event itself may take minutes or hours to produce a result. Traditional casino games, meanwhile, can feel far removed from the endless stream of short-form, constantly changing content that dominates TikTok, Instagram Reels and other social platforms.

It was an encounter with that disconnect during the 2022 FIFA World Cup that ultimately set entrepreneur George Yashin on the path to founding Swipe Games.

What is Tricks And Treats?

The DSWV trade body, representing licensed sports-betting operators, broadly welcomed the enforcement action as a necessary response to the illegal market’s growth and associated risks. 

“This successful investigation clearly demonstrates the scale that the illegal gambling market has now reached,” said Mathias Dahms, president of the DSWV.

Kathryn covers bitesize breaking news with a primary focus on EMEA and US legislation. A proud North Walian, fluent Welsh speaker and lifelong Wrexham FC fan – long before Hollywood came calling.